Courtesy of TechTarget’s Tom Goodwin:
“The world’s largest taxi firm, Uber, owns no cars. The world’s most popular media company, Facebook, creates no content. The world’s most valuable retailer, Alibaba, carries no stock. And the world’s largest accommodation provider, Airbnb, owns no property.”
Are you saving to open your own new company? Are you struggling with the idea of being an innovator entrepreneur and not dying in the attempt?
You might think twice about what kind of company you want to be. According to Tom Goodwin, an executive at the French Media Group Havas, the companies that control the interface between the consumer and the provider of the goods/services are in an incredibly valuable position. Those companies are creating smart moves since they are not carrying any cost of providing the service but take a good portion from those millions of consumers which buy from them. They are getting rich just for being in the middle of the process - the interface.
It´s fascinating how fast these new business model companies have grown. Meanwhile, Ford needed 5 years to launch its first car model, Model T in 1908, companies like Uber, Airbnb needed less than 2 years to be known in its own country and around 3 years to be known worldwide.
What is more important about this kind of technology and innovation model? The only way our economy can nowadays get richer is about becoming more efficient so, Uber, Airbnb, Alibaba nailed it on using the existing infrastructure in a better way., etc.. are enable existing infrastructure to be used more efficiently, The business goes to provide a service just right in your smartphone or tablet.
On another hand, and talking about the social media, would you imagine requesting a Uber right through your Facebook inbox, just by adding the destination? The SMAC stack and the non-generators companies are getting stronger and helping each other in order to improve the quality of our lives.
And what is the big key to this kind of services? Provide benefits, not just one product – and can be applied to the public sector as well as the private.