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Posts Tagged ‘Optimization’

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Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Google’s announcement of the upcoming retirement of their Optimize A/B testing product took me by surprise. In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with […]

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Optimizely Data Platform: The Future of Customer Experience Management

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

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Why Don’t I Rank? Here’s a Quick Fix When the Wrong Page Ranks for Your Keyword(s) in Google

Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]

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Sitecore Personalize: Building Your Library

There is a lot of discussion about how Personalize can benefit your company’s digital strategy. Rightfully so, it’s scalable, flexible and can fit into your tech stack with ease. In a previous blog, I discuss the roadmap to success for Personalize and an operational model to support the best methodology. Now, I want to focus […]

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VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

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ERP Essentials – Business Process Design, Optimization, Reporting Requirements

ERP Essentials – Business Process Design, Optimization, Reporting Requirements Know Your Audience If you think about the make up of your company, in terms of personnel and the roles they play, no matter what level someone sits at, CEO, Line Manager, down to Assembler, you can describe that person as a creator of data or […]

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Episerver to Optimizely: When It All Comes Together

Rarely does a company get the chance to do a lot of things well. Specialization is often the path to excellence. But at Perficient, we have a different story to tell – and we’ve been recognized by one of our most important partners for it. A New Episerver Emerges Just this week, Episerver announced a […]

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Perficient Partners with Optimizely for Experimentation with Personalization

We are happy to announce that Perficient has partnered with the new Optimizely Digital Experience Platform DXP to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also […]

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Sitecore Symposium 2019: Blazing Fast Sitecore Sites

Time is money.  Therefore, a slow site can cause you to lose money.  At Sitecore Symposium, I learned about some goals for optimizing your performance, tools to help you measure, and suggestions to get you there. Why performance matters It affects your search rankings It affects your bounce rates 32% bounce rate when your performance […]

O Is For Optimization

O is for Optimization

Optimization strategies are important to ensuring that what you are deliver is helping, not hindering, users in their experience.

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Social Media Creates Link Building Opportunities. Here’s Why.

Just because search engines don’t put a lot of weight behind social media sites for ranking doesn’t mean they aren’t an important part of your SEO strategy. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore how social […]

#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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